Privacy Policy

Quick summary. We buy apartment buildings in Los Angeles. To find owners who may want to sell, we use direct mail, email, phone, text, and online advertising. That means we obtain contact information from public records and licensed data providers, and we disclose limited identifiers to advertising platforms such as Google and Meta so that our ads reach the right property owners.

Under California law this is called “sharing” your personal information for cross-context behavioral advertising, and you have the right to opt out at any time, free of charge. Use the Do Not Sell or Share My Personal Information link in our footer, email info@BeverlyGroup.com, or call (310) 620-2290. We also honor the Global Privacy Control browser signal automatically.

1. Scope

This Privacy Policy applies to www.beverlygroup.com, and to personal information we collect offline through direct mail, telephone, text message, email, and in-person communications (the “Services”).

It does not apply to residents of properties we own or manage, whose information is handled under separate resident and applicant notices provided at the time of application or lease.

2. Notice at Collection

The table below is our Notice at Collection under California Civil Code § 1798.100(a).

We do not collect or process sensitive personal information as defined in California Civil Code § 1798.140(ae) for the purpose of inferring characteristics about you. We do not need it and we do not want it.

We do not sell personal information for money. We do disclose personal information to advertising platforms in exchange for advertising services, which California law classifies as “sharing.” We describe that plainly rather than relying on the technicality that no money changes hands.

3. Where we get your information

1. Directly from you - website forms, phone calls, text messages, email, direct mail response cards, and in-person conversations.
2. Automatically - cookies, pixels, tags, and server logs when you visit our websites or open our emails.
3. From public records - county assessor and recorder records, LADBS and LAHD filings, court records, and Secretary of State business filings identifying owners of real property.
4. From licensed data providers - commercial property-data and contact-append vendors from whom we license property ownership and contact information under written agreements.
5. From advertising and analytics platforms - Google, Microsoft, Meta, and OpenAI, which provide aggregated and pseudonymous data about how our advertisements perform.
6. From brokers, attorneys, accountants, and other professionals who refer a property or a client to us.

If you have never contacted us and are receiving our mail, calls, texts, or advertisements, item 3 or item 4 is almost certainly why. You can stop it permanently using Section 7.

4. Why we use your information

• To evaluate whether to make an offer to purchase a property, and to make, negotiate, document, and close that offer
• To contact you about a property you own or inquired about, by mail, telephone, email, or text
• To send market reports, articles, and other materials you requested
• To conduct marketing and advertising, including direct mail, email, SMS, and online advertising
• To build and refine advertising audiences, including matched audiences and retargeting audiences on Google, Microsoft, Meta, and other platforms - see Section 5
• To measure whether our marketing works, including attributing calls and form submissions to the advertisement or mailing that produced them
• To operate, secure, and improve our websites
• To comply with law, respond to legal process, resolve disputes, and enforce our agreements

We do not use automated decision-making that produces legal or similarly significant effects about you.

5. Advertising, matched audiences, and retargeting - what we actually do

We want this to be unambiguous, because it is the part of our practices most people care about.

a) Retargeting

Our websites use cookies, pixels, and tags from Google, Microsoft, Meta, and OpenAI. If you visit our site, these technologies may allow those platforms to show you our advertisements later on other websites, in search results, in AI assistants, and on Facebook and Instagram.

b) Matched audiences from our own lists

We maintain lists of property owners built from the sources described in Section 3. We may transmit identifiers from those lists - typically an email address, or a name and postal address, in hashed form - to advertising platforms so those platforms can identify matching accounts and show our advertisements to those individuals. We use this both to reach owners and to suppress advertising to people who have already contacted us or opted out.

c) Similar-audience modeling

We may permit an advertising platform to identify additional individuals who resemble the people on our lists, using the platform’s own modeling. We do not direct or control how that modeling works.

d) Platforms we currently use for these purposes

Google LLC, Microsoft Corporation, Meta Platforms, Inc., OpenAI OpCo, LLC, Twilio Inc., HubSpot, Inc., and Constant Contact. This list may change; it is current as of this Policy’s effective date and is reviewed at least annually.

e) What we do NOT do

We do not sell your personal information for money. We do not disclose your personal information to data brokers. We do not disclose the substance of your communications with us - what you told us about your property, your finances, your family situation, or your reasons for selling - to any advertising platform, ever. Those communications are used only to evaluate and pursue a transaction with you.

f) Housing advertising

Our advertisements are subject to fair housing law. We do not use, and the platforms do not permit us to use, targeting based on race, color, religion, sex, familial status, national origin, disability, age, or source of income.

6. Who we disclose information to

We have not sold personal information for money in the preceding twelve months. We have shared the categories marked “Yes” in Section 2 for cross-context behavioral advertising in the preceding twelve months.

7. Your California privacy rights

If you are a California resident, you have the right to:

• Know what personal information we have collected, the sources, the purposes, and the categories of recipients
• Access a copy of the specific pieces of personal information we hold about you
• Delete personal information we collected from you, subject to legal exceptions
• Correct inaccurate personal information
• Opt out of the sale or sharing of your personal information - including the advertising practices in Section 5
• Limit the use of sensitive personal information (we do not use sensitive personal information for purposes requiring this right, but the right is available to you)
• Not be retaliated against for exercising any of these rights. We will not refuse to do business with you, charge you a different price, or offer you a different price for your property because you exercised a privacy right.

How to exercise your rights - four ways, all free

1. Click Do Not Sell or Share My Personal Information in the footer of every page of our websites.
2. Email info@BeverlyGroup.com with the subject line “Privacy Request.”
3. Call (310) 620-2290.
4. Enable Global Privacy Control (GPC) in your browser or extension. We treat a GPC signal as a valid opt-out of sale and sharing and apply it automatically, without requiring you to do anything else.

Direct mail, calls, and texts. An opt-out under this section also stops our direct mail, marketing calls, and marketing texts to you. You do not need to submit a separate request. You may also reply STOP to any text message, or write to us at the address above.

What happens when you opt out. Within 15 business days we will (a) stop transmitting your information to advertising platforms, (b) instruct those platforms to delete you from our matched audiences, (c) add you to our permanent suppression list so you are not re-added if we license a new data file, and (d) suppress you from direct mail, email, and SMS campaigns. We retain the minimum information necessary to honor your opt-out - that is required, and it is the only reason we keep it.

Verification. For access, deletion, and correction requests we will ask you to confirm information we already hold, such as the property address associated with your record. We will not ask you for a government identification document unless the request involves sensitive information. Authorized agents may submit requests with written permission signed by you, and we may contact you to confirm.

Timing. We acknowledge requests within 10 business days and respond within 45 calendar days, extendable once by an additional 45 days with notice to you.

Appeals. If we deny your request, you may appeal by emailing info@BeverlyGroup.com with the subject line “Privacy Appeal.” You may also complain to the California Privacy Protection Agency or the California Attorney General.

8. Residents of other states

If you live in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Minnesota, Maryland, Tennessee, Indiana, Kentucky, or Rhode Island, your state gives you rights that are substantially similar to those in Section 7 - including the right to opt out of targeted advertising and, in most of those states, a right to appeal a denial. Use the same four methods in Section 7. We apply the same process to every request regardless of where you live, because operating two systems is how mistakes happen.

9. Text messaging - specific terms and a specific limitation

By providing your mobile telephone number to us - by calling one of our marketing telephone numbers, returning a direct mail response card, or submitting a form on our websites - you consent to receive recurring SMS text messages from us about your inquiry regarding the sale of your property, including follow-up questions, scheduling, and offers to purchase.

Message frequency varies with the conversation, typically 2–6 messages per month while we are actively in communication. Message and data rates may apply. We do not charge for the messages.

Reply STOP to unsubscribe; we will send one confirmation message and nothing further. Reply HELP for assistance, or contact info@BeverlyGroup.com or (310) 620-2290. Carriers are not liable for delayed or undelivered messages. SMS is available to U.S. mobile subscribers age 18 and over.

Mobile telephone numbers and SMS consent data are not shared with any third party or affiliate for their marketing or promotional purposes, and are not used to build advertising audiences on any platform. Telephone numbers you provide for text messaging are excluded from the matched-audience practices described in Section 5(b).

10. Cookies and tracking technologies

We use strictly necessary cookies, functional cookies, analytics cookies, and advertising cookies and pixels. On first visit you will see a consent banner allowing you to accept or reject non-essential categories. Advertising and analytics technologies do not load until you accept, or where required by law. You can change your choices at any time via the “Cookie Preferences” link in our footer.

We honor Global Privacy Control. We do not otherwise respond to browser “Do Not Track” signals, which have no agreed standard.

11. Retention

We retain personal information for the periods stated in Section 2. Where a period runs from your last interaction, the clock restarts if you contact us again. Transaction records are retained for seven years to satisfy tax, contractual, and statute-of-limitations requirements. Suppression and opt-out records are retained indefinitely, because deleting them would cause us to contact you again.

12. Minors

Our Services are directed to owners of commercial and residential income property and are not directed to anyone under 18. We do not knowingly collect personal information from anyone under 16, and we do not sell or share the personal information of consumers under 16. If you believe a minor has provided us information, contact info@BeverlyGroup.com and we will delete it.

13. Security

We use commercially reasonable administrative, technical, and physical safeguards, including access controls, encryption in transit, and vendor diligence. No system is perfectly secure, and we do not represent otherwise.

14. Changes

We review this Policy at least once every twelve months and update the “Last updated” date whenever it changes. Material changes will be posted here and, where we have your email address and the change affects you, sent to you before taking effect.

15. Contact

The Beverly Group
139 S. Beverly Drive, Beverly Hills, CA 90212
Privacy requests: info@BeverlyGroup.com, subject line “Privacy Request”
General: info@BeverlyGroup.com · (310) 620-2290